There are a lot of moving pieces that need to come together just right for an event of this scale to go off without a hitch. From ordering parts and building bikes to communicating designs to booth manufacturers and finally PR and event press, there is no aspect of this show that I did not have my hands on. In reflection, the outpouring of support and positive words were a sure sign of a strong showing.
The images and text on this page are from John Watson of The Radavist’s coverage of the CHAPTER2 “AO” at this year’s show.
After its launch at Sea Otter Classic, I had the pleasure of organizing and executing two photoshoots for CHAPTER2’s new gravel frameset, the “AO.”
Next came the fun part. For the lifestyle side of the coin I wanted to do something different. Marin and San Francisco dirt has been shot in so much that its getting played out. I decided that Los Angeles’s high mountain desert the Angeles Crest would be the best destination. I teamed up with LA photographer Mike Cedeno as well as an amazing team comprised of Mr. TakeoverLA himself Sean Eric Martin and Nat Tsochoban from Zwift. A great group makes any job a breeze and this was no exception. From Downtown Coffee Shops and catching urban lines to the fog and cold of Mt. Wilson, I feel that we delivered an authentic depiction of exploring the road less traveled.
Founder & Team Manager
Your kit could match your bike, Ornot.
We spent a good chunk of time designing a comprehensive array of products to take minimal branding and matching to a new level. After designing the collaboration we had a test crew of 8 riding all summer around Northern California. The bikes were assembled around 30mm tires and have been endlessly praised for compliance, handling, and overall exceptional looks.
We’re biased but, these look great and we can’t wait to see more out on the road.
Brand Strategy / Community Building / Content Creation
Transfer Case is a compact, lightweight and discreet solution for keeping your bike fully protected and fully mobile - whether you take it on plane, train, or bus.
TRAVEL ANYWHERE WITH YOUR BIKE
No more asking a buddy for a bike or having one that doesn't fit. Nothing beats exploring cities or terrain than being on YOUR bike. Traveling with it shouldn't be a hassle.
LIGHTWEIGHT AND SMART
Transfer Case's compact size, external wheels, reinforced handles and straps provide different methods of getting through narrow transit terminals, fitting in taxis, or going up stairs - so you can get on with riding.
FULL PROTECTION FROM THE RIGORS OF TRAVEL
Transfer Case is padded with rigid polycarbonate plastic panels fully lining each side. Separated compartments for the front and rear wheels and a frame wrap and chainstay guard keeps everything protected and scratch-free.
QUALITY MATERIALS AND HARDWARE
The exterior of Transfer Case is made of highly-durable 600D polyester, Ballistic Nylon, and YKK abrasion-resistant zippers. Rigid polycarbonate side panels provides crush protection for the case and your bike.
ALL TOOLS ON BOARD
In addition to the main compartments for the wheels and frame, the small parts and tools that go with you during travel have compartments to make sure nothing is hanging loose.
Two bikes and some gear.
Ho Chi Minh City to Hanoi, Vietnam.
10/30 - 11/15 2018
One hell of an adventure.
Sales / Content / Social Media Strategy
The photos featured are of the Palo Alto Bicycles Demo Fleet.
Palo Alto Bikes has a long history of being a progressive, innovative, and successful retailer. The shop was established in 1930 and is still owned by the founding family. Palo Alto Bikes offered one of the first cycling mail-order catalogs in the early 70's (our last catalog was sent out in 1987). Long before Tom Ritchey was the famous Tom Ritchey, he built frames for our shop that were sold in our catalog. Greg Lemond credits us with being his first sponsor and helping to start him on the path to winning three Tour de Frances in the 1980's. We were also instrumental in launching Clif Bar, the energy food company!
Socail Media Support for Mission Crit V
California’s premier fixed-gear criterium returns to the streets of San Francisco in Spring 2018.
Mission Crit is an unsanctioned bicycle criterium held on a short, technical circuit in the Mission District of San Francisco. It is the first race of its kind to win approval from the City of San Francisco. The 40-minute race pits elite road racers, track racers, and bicycle messengers against each other on fixed-gear track bicycles in a fast-paced, high-adrenaline competition.
PR, Events & SF Clubhouse Customer Experience
Rapha is now more than just a clothing company – in addition to an online emporium of performance roadwear, accessories and publications, the brand includes physical retail locations, luxury travel, and a cycling club with global membership. Growing from three employees in 2004 to more than 350 in 2016, Rapha’s design aesthetic and multichannel retail model have taken the company from startup to global enterprise. While the majority of Rapha’s business is online, an ever-expanding network of Clubhouses around the world means that customers can experience the brand in person and immerse themselves in the culture of road cycling. The Rapha Cycling Club (RCC) was established in 2015 as a global cycling club and natural extension of the brand and currently has over 7000 members.
Rapha San Francisco is a short spin from the Golden Gate Bridge, which transports riders from one of the country’s most lively cities to the Marin Headlands, with its treasure trove of long climbs, stunning views, and sweeping descents. If a rider ever tires of exploring Marin – which, although unlikely, happens to some – then riders can turn their attention to the protected forests of the Southern Bay, or the hills that lie behind Berkley and Oakland. Rapha San Francisco is the perfect base from which to begin any of these adventures, with its fine coffee, selection of pastries and ride food, and full selection of Rapha clothing and accessories.
Online / Retail Operations
We open our San Francisco door to our local community of riders and to the global supporters who visit San Francisco everyday. From Cape Town to Osaka, from Berlin to Istanbul, we see the fire in the eyes of the riders worldwide.
Our job is to stoke that fire.
Sales & Marketing Manager
LOW// is a small manufacturer of high quality, handmade aluminum bicycle racing frames. Established in 2010 by Andrew Low, all of our frames are manufactured by hand in San Francisco, California, U.S.A.
Our designs reflect a passion for the sport, the craft, and the culture. Here in San Francisco, we are at ground-zero of one of the most vibrant cycling communities in the world. With most major manufacturers moving their production overseas, and dozens of cookie-cutter import fixie brands popping up like mushrooms, our mission is to honor the craft by staying local and keeping all our production in-house, and honor our heritage by continually working with and responding to the needs of the cycling community to provide the highest quality and fastest bikes we can build. Because we take pride in the quality and precision of our work, each frame is handmade in-house, in small batch production runs.
Andrew started Low Bicycles, a small manufacturer of high quality, handmade aluminum racing frames, located in San Francisco, CA in 2010. Hear about his history, his take on aluminum, and questions from the crowd. Introduction by Dustin Klein, of Cadence Collection.
Live Stream Via The Radavist
2016 marks LOW// Bicycles debut into USAC racing within the Northern California Nevada Cycling Association series. LOW// Factory Racing is an eclectic group of athletes contrived from local industry leaders such as Strava and Rapha Racing as well as originals who have been with us since the beginning, all evoking the high level of style LOW// has come to be respected for.
City & County Bicycles
3D Bike Fit
Event Organization & Promotion
Not just pro... SUPERPRO. Putting on bicycle and endurance events across Northern California.
2017 Events Calendar:
Panoche Desert Hills - Gravel - 3/18/2017 - http://superproracing.com/gravel/panoche/
Rumble In The Ranchlands - Gravel - 4/2/17 - http://superproracing.com/gravel/ranchlands/
SLO Ride To Hell - Gravel - 4/15/17 - http://superproracing.com/gravel/slo/
Spring Classic - Gravel - 4/29/17 - http://superproracing.com/gravel/spring-classic/
Tainthammer - Gravel - 5/20/17 - http://superproracing.com/gravel/tainthammer/
2017 Superpro Cyclocross & Super Prestige Calendar
Oct 21 – Lion Of Fairfax
Nov 18 – Vallejo Night Race
Sep 23-24 Candlestick Park
Nov 4 – Coyote Point
Pending: Stafford Lake
The brands strongest showing to date, LOW// Bicycles came out swinging for the fence at NAHBS 2016 showcasing their full line of handmade aluminum race machines. Walking around the show it was very clear LOW// Bicycles bold, strong branding was creating quite a buzz. A stop by the booth made one thing clear, LOW// knows who they are and what they are doing in their little Mission based workshop in San Francisco.
Wholesale / Retail Operations
The Mission is where we design, develop, and work in San Francisco. Our workshop was created out of the need for gear that out-performs, while maintaining a clean aesthetic appropriate for cycling, travel, and the daily routine. Pulling from our experiences, Mission Workshop creates bags that can handle a lifetime of abuse and apparel that can withstand the worst weather.
Marketing & Sales Assistant
Simply put, DZR was born out of a passion for a life of riding – on city streets and mountain trails and anywhere else you can get two wheels. Which we think is pretty much everywhere. We have lived and ridden in many places and it is from this nomadic lifestyle that the concept of our shoes was born. Changing environments require a cycling sneaker to be a true shape shifter in order to charge everywhere.
Born in the Swiss Alps and rooted in San Francisco, CA. DZR provides well thought out footwear for life on and off the bike. In fact, we believe that a cyclist's life should be a seamless transition from work, commute, bar, trail, home or anywhere you end up. It is with this spirit of cycling and the drive to bring the best product to market that DZR exists - enjoy the ride.
Photos : John Watson " The Radavist "